Jago Grahak Jago - Consumer Protection Guidelines


According to the Consumer Protection Act 1986, the consumer right is referred to as ‘right to be protected against marketing of goods and services which are hazardous to life and property’.It is applicable to specific areas like healthcare, pharmaceuticals.



The right to information is defined as ‘the right to be informed about the quality, quantity, potency, purity, standard and price of goods or services, as the case may be so as to protect the consumer against unfair trade practices’ in the Consumer Protection Act of 1986.



Consumerism is a social as well as economic order which encourages the buying of goods and services in ever-greater amounts. This term is sometimes associated with critics of consumption beginning with Thorstein Veblen. Veblen's topic of examination.


Jago Grahak Jago

Consumer Protection Act, 1986 implied all those guidelines which United Nations has suggested for incorporation to ensure best Consumer Protection. It is undeniable fact that many such consumer movements are already working in the country with them spreading fast countrywide. The scenario has hardly changed today. It is indeed still in its primitive stage due to the consumer movements often failing to get success. They are usually confined to certain areas or relate to the consumer awareness levels. It is very much crucial to develop the awareness campaigns in whole country through giving proper education to consumers to understand their rights and the responsibilities as consumers. If taken into account the area-wise assessment of different localities in the country one finds too much gap in consumer awareness levels from one part of country to other. It all happened due to literacy and awareness levels of people in various states. It is a draconian task to educate more than 120 crore masses that too the representatives of several groups or categories. Difficulties are more in the rural regions because they are locations where consumers can be easily exploited on several stages in terms of consumer interests in departments or ministries concerned.

Take for example allocation of Rs. 409 crores to start effective multimedia campaigns for 11th plan scheme implementation. Unique brand name ‘Jago Grahak Jago’ is part of the scheme implemented today. Rs. 409.29 crores was allocated for the 12th plan scheme.

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jago grahak jago