What are the Objectives behind 'Jago Grahak Jago' Campaign?


According to the Consumer Protection Act 1986, the consumer right is referred to as ‘right to be protected against marketing of goods and services which are hazardous to life and property’.It is applicable to specific areas like healthcare, pharmaceuticals.



The right to information is defined as ‘the right to be informed about the quality, quantity, potency, purity, standard and price of goods or services, as the case may be so as to protect the consumer against unfair trade practices’ in the Consumer Protection Act of 1986.



Consumerism is a social as well as economic order which encourages the buying of goods and services in ever-greater amounts. This term is sometimes associated with critics of consumption beginning with Thorstein Veblen. Veblen's topic of examination.


What are the Objectives behind 'Jago Grahak Jago' Campaign?

Consumer awareness is one of the significant social, economic and political concern in most of the developing nations. Thousands of people die every day due to adulterated food and consuming duplicate medicines. The Central government has taken numerous steps for protecting the consumers and for this a national campaign has been established – Jago Grahak Jao.


Objectives of Consumer Protection Act, 1986


This campaign aims to create awareness amongst the consumers and has become very popular in every Indian household. The objectives of this campaign are listed below:

1. To protect the consumer against the promotion and selling of products and services which are dangerous to life and property of individuals.

2. Every consumer must be properly informed and educated on the price, standard, purity, potency, quantity and quality of the products so that the consumers are protected against the unfair and unethical trade practices.

3. Every consumer should have right to be assured. Where ever there is possibility of access to different products at competitive rates, the consumer should be given access to.

4. Every consumer must have right to be heard at different forums.

5. The consumer should have his right to look for justice and redress against any unethical or unfair trade practice which aims to exploit the consumer.

6. Every consumer should be educated about the campaign Jago Grahak Jago.

It is very important for every citizen to know about the Consumer Rights in India. The consumer protection act is applicable on all goods and services except the ones which are purchased for commercial purpose, or resale purpose. The consumer protection act of 1986 provides a council or forum set up at national, state and district level. The same has been established to help the people be aware about the Consumer Rights in India and help them seek redressal when needed.