Jago Grahak Jago - An Initiative for Consumer Education and Awareness


According to the Consumer Protection Act 1986, the consumer right is referred to as ‘right to be protected against marketing of goods and services which are hazardous to life and property’.It is applicable to specific areas like healthcare, pharmaceuticals.



The right to information is defined as ‘the right to be informed about the quality, quantity, potency, purity, standard and price of goods or services, as the case may be so as to protect the consumer against unfair trade practices’ in the Consumer Protection Act of 1986.



Consumerism is a social as well as economic order which encourages the buying of goods and services in ever-greater amounts. This term is sometimes associated with critics of consumption beginning with Thorstein Veblen. Veblen's topic of examination.


Jago Grahak Jago - An Initiative for Consumer Education and Awareness

Consumer who is enlightened is empowered. A consumer who is aware not just protects himself however also induces accountability, transparency and efficiency in the complete service and manufacturing sector. Considering the significance of consumer awareness, the Indian government has certified top priority to the Consumer Awareness, Consumer Awareness and Consumer Protection campaign.

India has considered a step towards introducing the progressive legislation for protecting the consumer. One of the significant milestones in this movement is the enactment of the Act – Consumer Protection Act of 1986. This act was set up in consideration of a revolution in this respective field of consumer rights which is unparalleled to any other act. Consumer protection act is applicable on all goods and services unless it is considered exceptional by the Central Government of India.

Jago Grahak Jago

This act enshrines the consumers with their rights that are accepted internationally. According to the act, the Consumer Awareness Campaigns and consumer protection council has been set up at different levels – district, state and central for promoting and protecting the rights of the consumers. Let us know these rights of the consumers:

1. Right to information – every customer has the right to know the price, weight, quantity and quality of the goods and services for which he is paying to know that he is not being misled by the unfair trade practices.

2. Right to safety – every consumer has the right to be protected against any sale of the product or service which is dangerous to life.

3. Right to consumer education – all consumers must have access to education

4. Right to seek redressal – this right ensures access to seek legal relief against any restrictive or unfair trade practice

5. Right to be heard – every consumer has the right to be heard in precise forum

Jago Grahak Jago is an exceptionally positive scheme which is for the benefit of the Indian consumer. Imbibe the Consumer Awareness Campaigns.