Be A Good Consumer By Knowing Consumer Rights


According to the Consumer Protection Act 1986, the consumer right is referred to as ‘right to be protected against marketing of goods and services which are hazardous to life and property’.It is applicable to specific areas like healthcare, pharmaceuticals.



The right to information is defined as ‘the right to be informed about the quality, quantity, potency, purity, standard and price of goods or services, as the case may be so as to protect the consumer against unfair trade practices’ in the Consumer Protection Act of 1986.



Consumerism is a social as well as economic order which encourages the buying of goods and services in ever-greater amounts. This term is sometimes associated with critics of consumption beginning with Thorstein Veblen. Veblen's topic of examination.


Consumer Rights - Customer is the King

India is one of the democratic countries in the world and it is fortunate to live in India to enjoy democracy. As a democracy nation, India has set rules to make living easier and to resolve any occurrence if happens. In this way, India has consumer rights for the safety and security.

To know the consumer rights, first a person should be well aware about its definition.  The consumer rights in India mean ‘to have information about quality, quantity, purity, price and standard of the product or the service’.

The policy of the consumer rights is designed to protect the consumer from any unfair deal or practices of the business or trade. As per the legislation, consumer rights in India have been defined as Sales of Goods Act, Supply of Goods and services as per the Consumer Protection Act, 1986.

In the highest populated country of the world, there should be laws and rules for the protection of the customers and the consumers. With regard to it, the government of India regulated the consumer protection laws and they have started a campaign ‘JAGO GRAHAK JAGO’.

This step has been taken to increase customer awareness and to help those who become a prey of fraud in the name of services or products.  The Indian Administrative wing has provided the best service to stop the malpractice of trade by introducing the campaign. Even there is a website . Through which one can register a complaint and resolve an issue.

For the betterment of the consumer rights, the Union Ministry of Consumer Affairs has started a project named National Consumer Helpline. This project has been operated from the University of Delhi. Even the NCH has a Toll Free number through which one can submit a complaint. The number is 1800-11-4000 for BSNL/MTNL users and a normal charge facility is there with a number 011-27006500. And if one wants to send SMS there is a facility. One can send SMS to 8800939717 mentioning the name and the city.

To resolve the issues of consumer rights in India, an individual can call directly to the provided numbers to have guideline, information and advice about consumer rights.

In this business world it is believed that ‘Customer is the king’. And in a way it is true for the trade. If the product is not sold there is a loss. That is why customer rules the market. However, to save the customer from cheating, duplicity of the product and other problems, consumer rights are there to protect them anytime.